There is absolutely no doubt in my mind when I say that Facebook is a tremendous social networking website that has surpassed every other online networking website. It is by far the most popular website on the planet. The huge number of users that login in daily on facebook tempts many more marketers to use facebook marketing to expand their business.
Facebook allows you to put together and share your real lives to online activities. It provides a platform to interact with user irrespective of its geographical location and people from almost all walks of life use Facebook to share and learn different things.
Many companies thus want to explore this innovative and effective way to advertise their products and services, mainly because of 3 factors.
- Using facebook marketing is free of cost
- You can advertise your product or service all over the globe, irrespective of which geographic you are placed in
- You do not need to hire a professional marketer and you too can do marketing on facebook
- You do not need to be computer savvy to do marketing
- You do not require vast marketing planning for using it
All these factors have taken marketer to this compelling approach of facebook marketing and for those of you who still have not used this platform for advertisement need to consider their marketing strategy.
So to start with marketing on facebook, you first need to register with it. Registering is free of cost and can be done in a few minutes. All you have to do is to fill in your personal, professional details and you are good to start. However to make your profile stand out amongst many others, you need to make it as attractive and innovative as possible. Upload a real photograph; add interesting likes and dislikes to your profile. Do remember to give in your business website links for users to click.
You can use online forums, groups to build up our contacts on facebook. Add as many friends as you can daily on facebook and then try to build your relationship with them. Add friends based on geographic locations, likes, dislikes and so on. You can also use Social Advertising run by facebook, to reach your new customer base. Using of social advertisement is really simple to use and you just need to learn few basic tips to set one for yourself. Using Social Advertisements has an advantage that you can focus on or target on particular geographic area, age, gender, interests, and so on. This helps you focus well on potential customers rather than just wasting time and money and annoying all walk of users. You need to make your advertisement look interesting and if possible put a photograph and catchy text lines. Pictures attract people and tempt them into clicking. Do remember that your advertisement should be trustworthy, newsworthy, reliable and credible else you would start to lose your goodwill or reputation you have build.
If you are tight on your pocket and do not have so much of money to spend on advertisement, then you can use alternatives to it. Creating of fan pages or groups on Facebook is also a good way to promote your products and services. You need to know how to use it effectively so as to generate results.
Using these ways I am sure you would be able to do your facebook marketing well.