I am sure you have noticed that when you run a search on Google that sometimes the site you pull up has links below the site you searched on. For example, when you search Google for My Blogger World, you will see 6 site links below the main site link in the results.
I noticed this yesterday and I think this was the first time that sitelinks appeared for my blog. I am very excited about this as it is a major blogging achievement. I read that this is not usually achieved until at least 18 months into blogging or some bloggers never at all.
According to Google, sitelinks are used to help users navigate your site. They are basically created automatically from the Google algorithm and provides a shortcut to the information that people search for most often.
Just like everything with Google, there is a great deal of mystery surrounding sitelinks. No one really knows what it is based on or how to achieve it. I think it is strange that out of my 6 sitelinks, 4 are actually months of my archives and there are really only real site links.
The short answer is, I have no idea! I do not think anyone really knows for sure. What I do know is that if you keep creating quality content on a regular basis and focus on blog promotion through link building, you are sure to get Google’s attention and get rewarded with sitelinks.
I know there a certain percentage of bloggers that will say who cares about sitelinks. The reality is when you get Google sitelinks, Google is recognizing your blog as an authority and a destination for quality information. If Google puts you in that category than certainly other bloggers and advertisers will follow suit. Also it would stand to reason that sitelinks will ultimately lead to more search traffic which in turn will help you make money with your blog .
Have you achieved this blogging milestone yet?